Book Marketing

Publishing a book is only half the journey. Readers still need to discover it.

I've spent more than twenty-five years creating websites, publishing online content and building audiences, including over a decade running my own digital publishing business. That experience means I understand not only how to produce books, but also how to help them reach the people most likely to buy them.

Book marketing doesn't have to rely on expensive advertising. Often, the most effective promotion comes from understanding your audience, telling the right story and creating opportunities for readers to discover your work naturally.

Marketing Starts Before Publication

Many authors don't think about marketing until their book has already been published.

In reality, marketing begins much earlier. Decisions about the title, subtitle, cover, description, categories, pricing and target audience all influence how successfully a book will sell.

I can help shape those decisions from the beginning so your book launches with a stronger foundation.

Building A Marketing Plan

Every book is different.

A local history title needs a different approach from a business book, and a paranormal investigation requires different publicity opportunities from a personal memoir.

Together we'll identify:

• Your ideal readership
• The communities already interested in your subject
• Relevant websites and publications
• Podcast and interview opportunities
• Potential launch events
• Long-term promotional opportunities

Working Within My Specialist Subjects

Because I've worked professionally within the paranormal, folklore, urban exploration and retro computing communities for many years, I already have established relationships with websites, authors, investigators, content creators and event organisers.

For books within these subjects, that existing network can often provide promotional opportunities that would be difficult for a first-time author to access independently.

That might include interviews, guest articles, podcast appearances, event attendance, social media promotion or introductions to people already working within those communities.

Building A Home For Your Book

Amazon should rarely be the only place your book exists.

I can create a dedicated website or landing page that gives readers somewhere to learn more about the book, its subject and its author.

This also creates opportunities to:

• Appear in Google search results
• Collect mailing list subscribers
• Provide bonus material
• Publish related articles
• Sell signed copies directly
• Promote future books

Search Engine Visibility

One of my greatest strengths is search engine optimisation.

For more than two decades I've built websites designed to attract readers through Google rather than relying solely on paid advertising.

Creating useful articles around your subject can introduce your book to people actively searching for answers long after the initial launch has passed.

Unlike social media posts, which disappear within hours, search traffic can continue bringing readers to your book for years.

Case Study: Hidden, Forbidden & Off-Limits

When promoting Hidden, Forbidden & Off-Limits, I deliberately avoided relying on a single launch announcement.

Instead, the campaign created multiple opportunities for readers to discover the book over time.

This included:

• Publishing supporting articles about the locations featured in the book.
• Sharing behind-the-scenes photography and research.
• Producing videos related to the project.
• Generating press coverage.
• Speaking about the book at paranormal events.
• Using my existing websites and audiences to introduce the book to interested readers.
• Continuing promotion long after publication rather than treating launch day as the finish line.

That long-term approach helped the book continue finding readers well beyond its initial release.

Creating Promotional Content

Readers rarely buy a book because they simply see the cover once.

They buy because they've seen interesting content connected to it.

I can help produce:

• Press releases
• Website articles
• Author biographies
• Media packs
• Social media graphics
• Launch announcements
• Email newsletters
• Frequently asked questions
• Book trailer concepts

Long-Term Marketing

A successful book should continue attracting readers long after launch week.

I'll help identify opportunities to keep the book visible through seasonal content, anniversaries, related news stories, speaking engagements and future projects.

The aim is to create marketing that continues working rather than disappearing after a few days.

Who This Service Is For

• First-time authors.
• Independent publishers.
• Business owners publishing authority books.
• Researchers and specialists.
• Authors launching books within my core subject areas.

Related Services

• Self-Publishing
• Ghostwriting
• Audiobook Production