How to Market a Self-Published Book

This guide is currently being written and will cover the practical steps involved in marketing a self-published book, from identifying your audience and planning a launch through to content marketing, search engine optimisation, social media and long-term promotion.

It will draw on real examples from books I have written, ghostwritten and published, highlighting the strategies that worked, the mistakes to avoid and how authors can continue attracting readers long after publication day.

What the guide will cover

• Finding your target audience
• Building a simple marketing plan
• Creating a successful book launch
• Using websites and search engines
• Social media without feeling overwhelmed
• Keeping momentum after publication